ASA FALL FOCUS

Attendees of Fall Focus 2025 can look forward to an engaging and educational experience centered around the latest advancements in the beef industry and Missouri’s contributions to those advancements.

Morning – Trowbridge Livestock Center, University of Missouri Campus

Tentative tour highlights and presentation topics to include:

• Demographics of Missouri’s beef industry
• New Meats Research Laboratory
• Animal Science research updates including beef-on-dairy and fescue tolerance
• American Foods Group state-of-the-art processing plant
• Cooperative marketing seedstock

Afternoon – Cattle Visions Bull Collection Facility

Tentative tour highlights and presentation topics to include:

• Mizzou’s contributions to heat synchronization protocols
• Show-Me Select Bred Heifer Marketing Program
• KC Animal Health Corridor
• Live cattle evaluation in the “Information Age” and cattle display
  
  

Evening – Warm Springs Ranch

• Dinner at Warm Springs Ranch; breeding farm for the world-famous Budweiser Clydesdales

*Schedule is subject to change.

Educational Symposium and Recognition Dinner 

Held at the Hilton Garden Inn, attendees will have the opportunity to hear from topic experts as they discuss various aspects influencing the beef industry. The Educational Symposium will take a deep dive into the cow-calf sector, focusing on the balance between genetic efficiency and industry demands. Receiving positive feedback from past years’ panel discussions, the panels and opportunity to engage with the experts will again be incorporated into the day. 

This year’s lineup will feature several faculty members from University of Missouri’s well-known Animal Science department, including:

• Dr. Bryon Wiegand
• Dr. Jamie Courter
• Dr. Jordan Thomas
• Dr. Alison Meyer

And others, including:

• Dr. Randie Culbertson, Iowa State University
• Dr. Charley Martinez, University of Tennessee
• The IGS Science Team
• And more!

In the evening, the 2025 Lifetime Promoter and Golden Book award recipients will be recognized at the Recognition Dinner and Celebration. The Golden Book award is the Association’s highest honor, and each year is awarded to three individuals or organizations that have made significant contributions to the development of the Simmental and Simbrah breeds. All are welcome to attend dinner and celebrate those being recognized.

The American Simmental-Simbrah Foundation will also hold their annual fundraiser. Proceeds from the fundraiser support future Fall Focus events. A huge thank you to those who participate. 

Board Meeting and Committee Meetings