Fall Focus Donation Heifer Selling at Virginia Beef Expo

McDonald Farms is donating a “pick of the lot” for the Virginia Beef Expo, April 17, in Harrisonburg. The buyer will get to pick from McDonald Farms 2019-born Simmental and SimAngusTM heifers.

Proceeds of the sale will go to the American Simmental-SimbrahFoundation and the Virginia Simmental Association to support the 2020 Fall Focus this August in Roanoke, VA. McDonald Farms will supply a list of the heifers’ registration numbers to choose from. Buyer must select their female by April 30, 2020.

Bill McDonald, owner and manager of McDonald Farms, says, "We are glad to support the American Simmental-Simbrah Foundation in its efforts to promote and fund educational programs for cattle producers. By donating this 'Pick of our 2019 Simmental or SimAngus Heifers' we are helping to make this a reality. McDonald Farms has supported Fall Focus since it started and is very honored to help the Virginia Simmental Association host this event in our great state. This will be the first time in 15 years that anyone has had the opportunity to purchase one of our females at a public Simmental sale." For more information about the donation lot contact Bill McDonald at or DP Sales at Interested in learning more about this year’s Fall Focus, head to

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Education Session

Our Goal

To arm seedstock breeders and commercial cattlemen with information to confidently make genetic selection decisions, market their product, promote the beef industry, and plan for the security of future generations.


Board Meeting and Events

Interactive Committee Meetings

Join the ASA staff and Board of Trustees at Fall Focus 2021. 

The schedule and registration information will be posted when available in 2021.   





Hotel and Area Information

Fall Focus 2021

The Hotel Roanoke & Conference Center
110 Shenandoah Avenue
Roanoke, VA 24016

Direct 540-853-8254 | Fax 540-853-8264

ASA Board of Trustees

Lanting Enterprises LLC

Bob Lanting was born and raised on a family farm on Hollister, ID, located in South Central Idaho, only 20 miles north of Nevada.  The family farm started in the 1940’s and has since tripled in size with the help of two brothers.  This high-desert region gets approximately 9 inches of annual rainfall, and is dependent on reservoir and deep wells for irrigation.

Lanting attended the University of Idaho and graduated with a B.S. degree in Animal Science. Bob is well-known on local, regional and national levels, having served many boards including school boards, state and local cattle organizations, Farm Service Agency, and the Cattlemen’s Beef Board.  Lanting was elected for two, three-year terms as a Trustee with the American Simmental Association  and is currently serving as Chairman of the Board.

Lanting Enterprises LLC has been a member of the ASA since 1974.  The operation consists of  330 Simmental and SimAngusTM  cows, and they market approximately 90 bulls annually through private treaty. The Lanting herd has been developed to fit their desert environment with emphasis on calving ease, performance, carcass, and mature cow size.


Thank You to Our 2019 Sponsors 


  Fred Smith Company 


    Bill and Penny Zimmerman Mark Barnell Cattle Company   Kansas Simmental Association