2025 FALL FOCUS
Focus On You. Focus On Success.
Focus On Profit.

Co-hosted by Missouri’s Simmental Breeders

August 22-26, 2025, Columbia, Missouri

Registration Now Open

August 23

Educational Symposium featuring industry experts

August 24-26

Committee meetings and
ASA board meeting
Registration for Fall Focus is free; however, we ask that you do your best to accurately indicate which events and meals you will or will not be present for. If your plans change, please send an email to ccooley@simmgene.com. Thank you!

Accomodations

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Hilton Garden Inn Columbia
3300 Vandiver Drive
Columbia, Missouri 65202

Conference Headquarters

The conference headquarters are located at the Hilton Garden Inn, 3300 Vandiver Drive, with a block of rooms available August 20–26. The special room rate will be available until July 29, or until the block is sold out, whichever comes first. A link to book your hotel room will be emailed upon completion of your registration.

The Hilton Garden Inn does not offer shuttle service to and from the airport; however, several rideshare companies, including Uber and Lyft, are available in Columbia.

Local Attractions

Bring the family and extend your trip to visit some of the great local attractions including:
  • Boone County History & Culture Center
  • “The Big Tree” – a 90-foot-tall Bur Oak, over 350 years old
  • MKT Nature and Fitness Trail
  • Historic home of John William “Blind Boone”
  • Local Farmers Markets
  • The Stockyards & Arcade District
  • Rock Bridge Memorial and Finger Lakes State Park

Check out www.visitcolumbiamo.com for more ideas and information.

Fall Focus 2024 - Amarillo, TX

Over one-third of US beef is finished in the Texas Panhandle, making it a fitting destination for ASA's 2024 Fall Focus event. SimGenetics breeders, the ASA Board of Trustees, staff, and beef industry professionals gathered in Amarillo to learn about feeding, processing, and evaluating beef, as well as larger industry issues. Visit simmental.org for more information.

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