Fall Focus Donation Heifer Selling at Virginia Beef Expo

McDonald Farms is donating a “pick of the lot” for the Virginia Beef Expo, April 17, in Harrisonburg. The buyer will get to pick from McDonald Farms 2019-born Simmental and SimAngusTM heifers.

Proceeds of the sale will go to the American Simmental-SimbrahFoundation and the Virginia Simmental Association to support the 2020 Fall Focus this August in Roanoke, VA. McDonald Farms will supply a list of the heifers’ registration numbers to choose from. Buyer must select their female by April 30, 2020.

Bill McDonald, owner and manager of McDonald Farms, says, "We are glad to support the American Simmental-Simbrah Foundation in its efforts to promote and fund educational programs for cattle producers. By donating this 'Pick of our 2019 Simmental or SimAngus Heifers' we are helping to make this a reality. McDonald Farms has supported Fall Focus since it started and is very honored to help the Virginia Simmental Association host this event in our great state. This will be the first time in 15 years that anyone has had the opportunity to purchase one of our females at a public Simmental sale." For more information about the donation lot contact Bill McDonald at or DP Sales at Interested in learning more about this year’s Fall Focus, head to

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Education Session

Our Goal

To arm seedstock breeders and commercial cattlemen with information to confidently make genetic selection decisions, market their product, promote the beef industry, and plan for the security of future generations.


Board Meeting and Events

Interactive Committee Meetings

Join the ASA staff and Board of Trustees at Fall Focus 2021. 

The schedule and registration information will be posted when available in 2021.   





Hotel and Area Information

Fall Focus 2021

The Hotel Roanoke & Conference Center
110 Shenandoah Avenue
Roanoke, VA 24016

Direct 540-853-8254 | Fax 540-853-8264

Ben Williamson

Instructor of Animal Science, The Pennsylvania State University.

Williamson is originally from Cedarville, OH, where he was brought up on a diversified farming operation raising Simmental cattle,  in addition to grain and commercial hogs.   After graduating high school, Williamson went on to receive his Bachelors of Animal Science from Morehead State University in 2009,  and then enrolled in the graduate program at the University of Arkansas.  

While in grad school, Williamson spent his first year concentrating on research and serving as a technician for the USDA – Agricultural Research Service in Booneville, AR, before moving to campus to complete his course work.  Upon graduating with his Master’s, emphasizing in beef cattle reproductive physiology, he had the opportunity to return to Morehead State as an instructor, teaching introductory and production courses.  In addition to these responsibilities, Mr. Williamson also assisted in managing the university’s livestock enterprises including their registered Angus cattle and offered a service to the region as a certified ultrasound technician.  

Williamson’s current responsibilities at Penn State position him in a role of teaching and extension.  His primary responsibilities include teaching production courses, coaching the Livestock Judging Team, and providing education and service to stakeholders through events and programs such as chairing the technical committee for the Pennsylvania Bull Test.


Thank You to Our 2019 Sponsors 


  Fred Smith Company 


    Bill and Penny Zimmerman Mark Barnell Cattle Company   Kansas Simmental Association