2025 FALL FOCUS
Focus On You. Focus On Success.
Focus On Profit.

Co-hosted by Missouri’s Simmental breeders
More details will be shared soon—stay tuned!

Fall Focus 2024 - Amarillo, TX

Over one-third of US beef is finished in the Texas Panhandle, making it a fitting destination for ASA's 2024 Fall Focus event. SimGenetics breeders, the ASA Board of Trustees, staff, and beef industry professionals gathered in Amarillo to learn about feeding, processing, and evaluating beef, as well as larger industry issues. Visit simmental.org for more information.

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SAVE THE DATE 2025

August 22-26, 2025, Columbia, Missouri

August 22

 Field day showcasing Missouri’s
beef industry

August 23

Educational Symposium featuring industry experts

August 24-26

Committee meetings and
ASA board meeting